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🎬 迪士尼涨价大动作！ 🎬

文/泛德森


大家注意啦！迪士尼再次为Disney+和Hulu的无广告版本提价超过20%😱，还要打击密码共享，仿佛Netflix的影子。为什么呢？因为他们想在2024年9月前实现流媒体的盈利。CEO Bob Iger透露，虽然流媒体业务还很年轻，但迪士尼需要找到平衡价格、成本和营销的方法。而且，Disney+连续两季度失去了国内订阅者📉。10月起，Disney+的无广告版本从6.99美元涨到了13.99美元！Hulu更是涨到了17.99美元，比Netflix还要贵！🤑但是广告版本价格不变。你们觉得这涨价会影响你们的订阅吗？🤔



 

迪士尼的这次策略调整反映了数个关键趋势和挑战：

  1. 盈利压力：尽管流媒体服务已经非常受欢迎，但盈利仍然是大部分企业面临的挑战。迪士尼希望到2024年实现流媒体业务的盈利，这意味着在获客成本越来越高、用户增长放缓的情况下，提高订阅费是他们的选择。

  2. 市场容忍度的测试：CEO Bob Iger的言论暗示，他们认为市场对于涨价有一定的容忍度。决策者可能已经进行了充分的市场调研和分析，认为即使提高价格，核心用户仍会保持订阅。

  3. 密码共享问题：与Netflix类似，迪士尼也看到了密码共享对收入的侵蚀。打击这种行为可以增加正式的订阅用户，从而提高收入。

  4. 传统媒体到流媒体的转型压力：迪士尼在转型过程中面临巨大压力。他们需要在保持传统业务的同时，加速发展流媒体，这在策略和财务上都是一大挑战。

  5. 与其他流媒体服务的竞争：迪士尼的定价策略也反映了与Netflix、HBO Max等其他流媒体服务的竞争关系。要在这个竞争激烈的市场中突围而出，每一个策略决策都至关重要。

总体而言，迪士尼的这些举措是对其当前在流媒体市场中的位置、长远策略和市场挑战的回应。未来，我们可以期待更多的内容创新、合作和定价策略的调整，以适应不断变化的市场环境。


 

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